serve our country, our community, and our industries to
the best of our ability in the media through which we
safeguard the best interest of the public and merit its
continuing confidence and support.
investigate conscientiously before accepting material
and requests submitted to us.
refuse to participate or aid any activity that is immoral,
unlawful, unethical, or unpatriotic.
be honest and accurate in all presentations, avoiding
false or misleading impressions, unfair comparisons, derogatory
comments and extravagant claims; and respect all confidences.
be honorable and conscientious in our working relationships;
to be loyal to our employers and colleagues.
To know and conform with government rulings and regulations
that apply to our work and to uphold the high standard
of our industries.