| (1) |
To
serve our country, our community, and our industries to
the best of our ability in the media through which we
work. |
| (2) |
To
safeguard the best interest of the public and merit its
continuing confidence and support. |
| (3) |
To
investigate conscientiously before accepting material
and requests submitted to us. |
| (4) |
To
refuse to participate or aid any activity that is immoral,
unlawful, unethical, or unpatriotic. |
| (5) |
To
be honest and accurate in all presentations, avoiding
false or misleading impressions, unfair comparisons, derogatory
comments and extravagant claims; and respect all confidences. |
| (6) |
To
be honorable and conscientious in our working relationships;
to be loyal to our employers and colleagues. |
| (7) |
To know and conform with government rulings and regulations
that apply to our work and to uphold the high standard
of our industries. |
